The Top Blogging Mistakes You May Be Making
You’ve decided to start blogging. Good for you…usually. Why the “usually”? Because not all business websites should have a blog. It’s true: if you truly don’t have the time, if you really can’t think...
View ArticleSocial Media Marketing Myths
When it comes to social media marketing, do you think your company should have a presence on all of them from the get go? If you said yes, you’ve just fallen for a social media marketing myth: those...
View ArticleA Beginner’s Guide to SEO Keyword Research
Does your stress level go up – even just a little – when you see the words “perform keyword research”? You’re not alone: it can feel intimidating because it “seems” to be researching something that’s...
View Article5 SEO Trends of Note
SEO Trends in 2022 Search engine optimization tactics and strategies change quickly. And constantly. So much so that it’s easy to “forget” about making sure you “keep up” with it. (After all – and the...
View ArticleHubSpot’s State of Content Marketing 2022 Recap
HubSpot has dropped its State of Content Marketing in 2022 [Stats and Trends to Watch] report and we thought we’d provide you with the highlights, so that you don’t have to read the whole thing....
View ArticleSo You Want to Be a Thought Leader
You’ve no doubt heard of the term “thought leader.” But what is it and why would you want to be one? There are many reasons! First, what IS a thought leader? A thought leader is someone who is seen as...
View ArticleMeta Descriptions: Why They’re Important and How to Write Them
Do you write a meta description for each of your website’s pages, blog posts and anything connected to your site with a URL? If not, you definitely should do so and here’s why: Meta descriptions are...
View ArticleWriting Case Studies: the Why and the How
Case studies can provide powerful proof that your company’s products/services truly do what you say they do! And they’re really popular: your prospects are hungry to read about how well your offerings...
View ArticleWriting a Blog Post: Step-by-Step Tips
We talk a lot here at ingenex.co about content marketing via blogs yet we’ve rarely actually explained how to write one. So here you go: writing a blog post, step-by-step. Step 1: Understand your...
View ArticleHow to Come Up with Blog Post Ideas
We talked a bit in our last blog post about how to write a blog post– yet before you can even outline the post, let alone write it, you have to come up with a topic or an idea. We also discussed this...
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