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5 Tips to Prep for Google’s Mobile Search Algorithm Update
Get ready, Google is making another algorithm change, and this one is focusing on mobile search. For the past few years Google has been making changes to their search algorithm to create not just the...
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Technology and the Generation Gap
As technology increases, so does the gap between generations and their digital behavior. Millennials, Gen Xers, and Baby Boomers interact with technology in very different ways, so it’s important to...
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Get Your Emails Opened and Read
As a business, one factor in achieving success is sending emails that people will open and read. Let’s face it, we’ve all deleted emails without opening them. With a few simple techniques, it is...
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9 Lessons Learned in 9 Years
As we blow out the candles on another year for Ingenex, it’s time to reflect on 9 important lessons we’ve learned as a team over the last 9 years. The key to a great company is in its people. Ingenex...
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Back to Basics: Workflows
A well thought-out workflow shows each task necessary to complete a job, identifies important steps, finds problem areas, and displays the relationship between steps. But when it comes to content...
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10 Commandments of Typography
Typography: The art and technique of arranging type. It’s central to the work and skills of a designer and is about much more than making the words legible. Here are ten “commandments” to make sure...
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Boost Interactive Marketing With Content
Content is at the heart of all things digital and without content the internet would not exist. Likewise, regularly updated content is at the heart of your online presence, and without it you don’t...
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How To Survive “Mobilegeddon”
Google announced back in February that they would be changing their algorithm yet again. This time the focus was directed toward improving search results for mobile users by displaying results of...
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4 Inbound Marketing Terms You Should Know
As an inbound agency, there are a few terms we use that can confuse clients unfamiliar with inbound marketing. Here are four terms that come up constantly that sometimes require a bit of elaboration:...
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Building A Successful LinkedIn Ads Campaign
LinkedIn is a great resource for professionals to network with others in their industry. It’s also an excellent way to showcase your business to a specific, targeted audience. It’s for this reason...
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Back to Basics: SEO
In this installment of Back to Basics we’ll get into everyone’s favorite topic, Search Engine Optimization. Search Engine Optimization (SEO) is the process of increasing your ranking on search engine...
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Trending Now: Web Design
Have you ever come across a website that is so beautifully designed you feel like you are engaging with a piece of art? A well-designed website delivers to you, the end-user, a perfectly constructed...
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Social Media: How Does it Affect your Business?
Social media is a powerful tool and its force is at your fingertips. Are you taking advantage of it? If your answer is “no,” then maybe you should reconsider. We’ve outlined some key statistics to...
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5 Tips to Truly Delight Your Customers
Delighting customers is integral to the inbound methodology but is often over-looked. Customers can become free promoters and brand ambassadors when they are treated right. Here are 6 tips for truly...
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Creative Slump: 5 Tips to Shake It Off
Creative slumps can happen when you work day-to-day doing the same routine, and after a while inspiration can run out. But, it’s important to shake things up to get the creative juices flowing. We can...
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5 Companies Getting Creative on Twitter
As of March 31st, 2015 Twitter has around 302 million active monthly users. It is no surprise with a number like that, that most companies are realizing the importance of being active and engaging...
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Understanding Your Social Media Audience: Keys to Success
When using social media for paid advertising you have the options of filtering your audience by location, age, gender, industry, occupation, interests, etc. The options may seem overwhelming, but the...
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10 Principles of Website Usability Explained
In the digital age, it is crucial for a company to have a strong internet presence. Customer retention and the way a customer engages with a website is becoming as important as the design itself. The...
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Google to Minus the Plus Across All Products
In a move long-awaited by many, Google has decided to remove Google+ as the identity of users across all Google products. That means that unlike your public Google+ profile, your underlying Google...
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Understanding Your Social Media Audience: Facebook
Thinking of using paid Facebook advertising to promote your business? Before you take the plunge, you should be certain that your target audience matches the demographics of users typically associated...
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